Andrew Wiggins is the next big thing in the game of basketball. The 18-year old Canadian basketball sensation will be a freshman this year at the University of Kansas playing under coach Bill Self. It has been rumored that the market for an endorsement deal for the young Wiggins could potentially be bigger than LeBron James' when he entered the league. Rumors of his contract have been in the area of 140-180 million over 10 years. An absolutely absurd contract, just to sponsor one NBA player.
Adidas and Nike are the two main suitors for Wiggins. Both companies have a lot of money invested in crucial players in their specific companies. Because of that, it will be interesting to see which company decides to spend the most money and lock up Wiggins for the long term.
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